TYPOGRAPHY: RUBIKS CUBE
BRIEF
You are asked to design a typographic work that explores the subject of ‘fads’. We expect you to investigate the widest interpretation of the theme from historical, cultural and global perspectives. We envisage lots of opportunities to draw upon references to different eras, societies, social groups, generations etc. Be selective and discerning in your interpretation, your research will undoubtedly uncover lots
As part of the Typography brief, we as usual was set tasks. These were intended to open up more doors of research. Guided if you will. Very useful. Typography is one of my most intriguing areas of graphic design. To put it simply letters are shapes with meaning. Just like a logo.
Logo meaning Word in Greek. I love languages and how they all have astrological references.
I was given the task to research the two typefaces: TRANSPORT & GARAMOND
Postcards were to be made from our research.
Workshop
tasks
of information – everything from the profound to the ridiculous. It is your job to consider the tenor of the communication. Is it a serious study of the theme? Does it have a very specific/singular narrative drive? Or is it eclectic, fun and informative?
POSTCARD ONE
Based on Transport Typeface.
POSTCARD TWO
Based on Transport Typeface.
POSTCARD THREE
Based on Transport Typeface.
POSTCARD FOUR
Based on Transport Typeface.
POSTCARD DESIGNS EXPLANATION
1.
FRONT: For this Design, my intention was to create a road network as if being viewed on Google Maps. I used Adobe illustrator to create the map. Firstly i created my brushes using the colours from google maps itself and mimicked the road keys. Once i had done this i traced over a pair of glasses. Why Glasses? Well driving requires attention, to be alert at all times and so to suggest this i used a pair of glasses. Additionally the typeface TRANSPORT was created to be legible and so this fuses together with the conveyance of ''clarity and visibility.
All the names of roads, rivers, etc where named from those involved in creating the typeface, harnessing it and the dates of which are relevant to the transport typeface creation. Find out here
BACK: The space for writing was defined by using the colours of the map key and of course the brushes i used in Illustrator. I decided to keep the design very simple as of course everyone's handwriting is very different from person to person so space was essential.
2
FRONT: Again i focused on the idea of legibility and visual clarity. This time using a scientific based diagram image of the human eye. Any text you see is again relating to the typeface history and facts.
BACK: Simplicity once more. Space to write. Using the colour pallets from the google maps key. I wanted to add an embossing to each line underlining the writing space but this wasn't practical.
3
FRONT: Once more focusing on the idea of vision. Here in this design i mimicked the design and layout of a UK sign which leads and instructs drivers to specific roads and towns. The colour pallete was taken from the signs from the GOV website. I created what looks like a sign you would typically see on an A road. A38 for example. The road sign appears to be of two round abouts with one exit only but is actually a pair of glasses.
BACK: Simplicity once more. Space to write. Using the colour pallets from the google maps key. I wanted to add an embossing to each line underlining the writing space but this wasn't practical.
TRANSPORT HEAVY TYPEFACE
PAVEMENT TYPEFACE
GARAMOND TYPEFACE
POSTCARD ONE
Based on Garamond Typeface.
POSTCARD TWO
Based on Garamond Typeface.
POSTCARD THREE
Based on Garamond Typeface.
MY CHOSEN FAD
The Rubik's Cube
A LITTLE ABOUT ERNO RUBIK
What key information i took from Erno Rubik:
He was an architect
He was Hungarian: Rovas Alphabet
The Cubes colour pallete
The cubes visual features contained many graphic design disciplines.
One route i could have gone down was the create my own typeface however this has been done already and so i wished to answer the Brief with something as original as possible. Maybe many outcomes. This typography module came straight after our 50 concepts module and so my creative imagination was still in a whirlwind ;)
Ancient Hungarian Rovas Alphabet
Simple wood burning using my soldering iron to create 3x3 x3 grid system
LETTERPRESS WORKSHOP
BRIEF
experimenting & OUTCOMES
Below are my initial stages of the foundation to work from. My outcomes i must admit where not strong in typographic association but my intentions were to be abstract in my final outcomes. The appeal of creating my own typeface was there however this would be focusing too much on the obvious. Plus it has been done before.
